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Scrum Makes Problems Visible

by | Oct 29, 2013 | Agile, Flow

Lots of organizations think “Scrum fixes problems,” and are then surprised that when they try to implement Scrum, all they see are all sorts of problems. Frequently this is used as justification for giving up, or claiming, “It doesn’t work!”

Scrum doesn’t fix problems. Teams do. Scrum makes problems visible so that teams can fix them.


Thoughts on “Quality Content”

by | Sep 8, 2013 | Flow, Writing

I measure content quality by performance metrics over opinion metrics:

  • Are people reading it?
  • Is it there for them when they need it?
  • Are they sharing it?
  • Do they tell you they’ve fallen in love with it?
  • Do readers spend time reading it?
  • Are they clicking on the calls to action?
  • Are they subscribing to the RSS feed?
  • Are they commenting on it?
  • Are they coming back to read more?

Notice that one thing I don’t use to measure quality content is weather or not you like it.

There’s a reason for that.


SEO Is Not Magic

by | Sep 8, 2013 | Flow, SEO

I’ve seen mediocre content underperform because of poor SEO. I’ve even seen poor content peform middling-well because of proper SEO. But one thing I’ve never seen is truly great content fail to perfrom because of inattention to SEO.

SEO is not magic. It’s just one set of many content quality signals search engines consider. If you’re not investing in quality content, it makes little sense to invest in SEO to try to compensate for that.