Today, if you haven’t bought in, you can’t even compete. Marketing automation went from becoming a visionary piece of software to something that is required as table stakes if you want to compete in this digital age we are in now.
Jim Kanir, SVP of Sales and Marketing at Billtrust, Rise of the Revenue Marketer
You simply cannot transform an enterprise marketing organization from being a cost center to a revenue center without a different organizational structure, complete with new roles, skills, and compensation in place. This is an advanced level of maturity for revenue marketing.
Debbie Qaqish, Rise of the Revenue Marketer
The first big step towards revenue marketing is making the transition from traditional marketing to lead generation marketing. Lead generation marketing is characterized by one major goal: providing leads to sales.
Debbie Qaqish, Rise of the Revenue Marketer
…even with the right culture, alignment, and support, I would say it’s still at least a two-year journey to where you have a repeatable, predictable, and scalable revenue marketing model.
Kristen Wright, VP of Marketing at Pinstripe, Rise of the Revenue Marketer
Today’s buyers are typically anywhere from 60–70 percent through their buyer journey before a company is even aware that there is an opportunity.
Debbie Qaqish, Rise of the Revenue Marketer
[…] I began to realize that an organization’s fitness – like that of an organism – cannot be assessed in a vacuum; it is a product of compatibility with the surrounding environment.
Stanley McChrystal, Team of Teams
