Select Page

On Short Content and Infinite Scroll

by | Jan 31, 2014 | Content Marketing, Marketing, Quote, Today I Learned

Ben Hunt writes in Convert! (165):

In a medium like mail order advertising, long copy sells. The long-standing motto in direct mail is “The more you tell, the more you sell.” This has been proven time and again.

I would say the same principle applies to marketing on the Web. […] Some web marketers apply the long-copy approach directly to the sales pages, and create squeeze pages that are 10 screens long[…]. The reason they do that is because it has been proven to work.

Do not assume that the long sales format is the only solution for any of your web pages. These long pages typically sell only one thing. Your web site may need to represent the breadth of what you offer, which means it needs navigation.

Today I Learned: How To Produce Great Content

by | Aug 22, 2013 | Flow, Quote

From Scott Brinker’s 3 Important Lessons for Marketers from Google’s CIO:

To produce great content, you need great people. Treating it as a craft. Bringing real passion to it. Producing fewer pieces of higher quality that are worth reading. Worth sharing. Worth loving. Because one amazing piece that impresses everyone who sees it, spreads like wildfire, and magnetizes your purchasing funnel can actually pay far greater returns than a larger, cheaper schlock brigade.


Today I Learned About SEO Killers

by | Jun 29, 2013 | Flow, Quote, SEO, Today I Learned

From Jill Whalen’s 18 SEO Killers You Must Clean Up and Avoid for 2013:

Forget about old-fashioned link building. Google now really does consider it to be web spam. (Yay!) If you can add a link to your own site just by submitting it somewhere, you can assume that it won’t count for much (or anything) by Google. In other words, forget about useless directory submissions, article directories, link wheels, forum signatures and comment spam. That’s all done, kaput, a useless waste of time.

Instead, hire real writers and put them to work writing blog posts and other informational content on a regular basis. Be sure that what they’re writing is truly of interest to the people who might buy your products or services (aka your target market).