Tell someone what to do, and you’re a tech writer or trainer.
Tell someone why they should do it, and you’re a consultant.
Seems like a false dichotomy to me. Talking about What to do without the Why is insipid. Regardless of your title, the job is to make sure your client experiences the most value from the product, the most value per word.
Let’s be clear. Your job as a designer is to improve the customer experience in some measurable way, right? If you do a complete redesign, and every designer you know loves it, and it wins awards from experts, but every single one of your users hates it and leaves and stops giving you money, then that’s a failure for the company.
Laura Klein, Smashing Magazine: How Metrics Can Make You A Better Designer
Design without testing, decision without measurement…when it comes to websites, it’s kind of like buying ads, but never bothering to track their performance.
In case someone doesn’t like soda, we’ve made sure they still get their daily dose of caffeine.
We did our monthly soda run: A surprisingly large amount of soda for a surprisingly small number of people for a short amount of time. Still waiting for the Diet Sierra Mist. ;P
I see this all the time. Why is it acceptable user experience?
Why is this acceptable User Experience?
