Talk About The Hard Stuff
Talk about the hard stuff. People already know the easy stuff.
Do We Need a Full Time Tech Writer?
One of the perennial questions that development teams face is the struggle to staff a full time technical writer. Of course, I have an opinion on this…but I was quite stricken by Kenneth S. Rubin’s analysis of this very question in his book, Essential Scrum. He frames the discussion in the context of cost-of-delay calculations, and the difference between idle work and idle workers. Consider:
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Thoughts on “Quality Content”
I measure content quality by performance metrics over opinion metrics:
- Are people reading it?
- Is it there for them when they need it?
- Are they sharing it?
- Do they tell you they’ve fallen in love with it?
- Do readers spend time reading it?
- Are they clicking on the calls to action?
- Are they subscribing to the RSS feed?
- Are they commenting on it?
- Are they coming back to read more?
Notice that one thing I don’t use to measure quality content is weather or not you like it.
There’s a reason for that.
On brevity…
Never sacrifice Useful upon the altar of Brevity.
Screw Sexy, Be Useful
From Amahl Majack’s, 5 Ways to Liven Up Your Boring Business Blog
Screw Sexy, Be Useful
Not all web content needs to be sexy. The key to making boring industry content interesting is education. Creating helpful and useful content to serve the people who are actively looking for answers is often more important than trying to go “viral.” As business bloggers, our role is to be industry educators and to help solve problems.
