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On Rewriting Content

One of the worst things you can do to someone contributing to your blog is to tell them, “Blogging is easy!” and then, when they submit something for you to publish, you rewrite the whole thing.

If you do this, the message you just sent to your writer is that they are incapable of doing something “easy”.

Advice For New Writers

Never trust a writing coach that says, “Writing is easy.” These simple words, intended to encourage, just foment self-doubt the moment you struggle with something.

Writing is hard. It is work. It takes time, and energy, and commitment. It will exact a toll on all your emotions and sap your energy the moment you decide, “This thing I’m working on… I want to do it well.”

Writing isn’t easy. Being lazy is easy.