The marketing copy for the Oral-B Black is so bad, it needs to be scrubbed clean by a device more powerful than the toothbrush in question.
I’m not sure what agency is responsible for this, but marketing copy like this represents everything that is wrong with the world. It’s why marketers get a bad name, and it’s what happens when you don’t know how to write about benefits.
Take a gander at how they promote the “Six Brushing Modes” of the new Oral-B Black:
Instead of selling the consumer on the benefits of the six brushing modes, the copywriter gives up and resorts to the pap and pablum of bad copy.
