From Scott Brinker’s 3 Important Lessons for Marketers from Google’s CIO:
To produce great content, you need great people. Treating it as a craft. Bringing real passion to it. Producing fewer pieces of higher quality that are worth reading. Worth sharing. Worth loving. Because one amazing piece that impresses everyone who sees it, spreads like wildfire, and magnetizes your purchasing funnel can actually pay far greater returns than a larger, cheaper schlock brigade.
