Writing is hard. It is work. It takes time, and energy, and commitment. It will exact a toll on all your emotions and sap your energy the moment you decide, “This thing I’m working on… I want to do it well.”
Writing isn’t easy. Being lazy is easy.
On Rewriting Content
One of the worst things you can do to someone contributing to your blog is to tell them, “Blogging is easy!” and then, when they submit something for you to publish, you rewrite the whole thing.
If you do this, the message you just sent to your writer is that they are incapable of doing something “easy”.
Advice For New Writers
Never trust a writing coach that says, “Writing is easy.” These simple words, intended to encourage, just foment self-doubt the moment you struggle with something.
Today I Learned: How To Produce Great Content
From Scott Brinker’s 3 Important Lessons for Marketers from Google’s CIO:
To produce great content, you need great people. Treating it as a craft. Bringing real passion to it. Producing fewer pieces of higher quality that are worth reading. Worth sharing. Worth loving. Because one amazing piece that impresses everyone who sees it, spreads like wildfire, and magnetizes your purchasing funnel can actually pay far greater returns than a larger, cheaper schlock brigade.
Today I Learned: Technical Writing Corollaries To Smart Software Design
Getting frustrated understanding the value of some important approaches in technical writing? Think of it this way: topic-based authoring is the content equivalent of a loosely coupled system. Structured content is the equivalent of a service oriented architecture (SOA).
