On brevity…
Never sacrifice Useful upon the altar of Brevity.
Screw Sexy, Be Useful
From Amahl Majack’s, 5 Ways to Liven Up Your Boring Business Blog
Screw Sexy, Be Useful
Not all web content needs to be sexy. The key to making boring industry content interesting is education. Creating helpful and useful content to serve the people who are actively looking for answers is often more important than trying to go “viral.” As business bloggers, our role is to be industry educators and to help solve problems.
Advice For New Writers
Never trust a writing coach that says, “Writing is easy.” These simple words, intended to encourage, just foment self-doubt the moment you struggle with something.
Writing is hard. It is work. It takes time, and energy, and commitment. It will exact a toll on all your emotions and sap your energy the moment you decide, “This thing I’m working on… I want to do it well.”
Writing isn’t easy. Being lazy is easy.
