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Today I Learned About SEO Killers

From Jill Whalen’s 18 SEO Killers You Must Clean Up and Avoid for 2013:

Forget about old-fashioned link building. Google now really does consider it to be web spam. (Yay!) If you can add a link to your own site just by submitting it somewhere, you can assume that it won’t count for much (or anything) by Google. In other words, forget about useless directory submissions, article directories, link wheels, forum signatures and comment spam. That’s all done, kaput, a useless waste of time.

Instead, hire real writers and put them to work writing blog posts and other informational content on a regular basis. Be sure that what they’re writing is truly of interest to the people who might buy your products or services (aka your target market).


Today I Learned About The Value Of Convenience

From Gerry McGovern’s article, New Thinking: Convenience Trumps Security, in CMSWire:

Making things convenient for customers makes good business sense. It delivers tremendous return on investment. So, why don’t more organizations focus on convenience?

Organizations are generally very good at measuring costs, but they are usually very poor at measuring the value that derives from making customers’ lives easier.


Today I Learned About Opportunities

Opportunities are seldom easy to exploit. Often they demand working to exhaustion, a brilliant team, and a willingness to risk failure for a prolonged period of time.

It’s important, therefore, to recognize what’s an opportunity and what isn’t…and be ready to push hard when you see one.


Hey Microsoft: Your Ad Doesn’t Mean What You Think It Means

Text on a page. It should be so simple.

Unfortunately, writing is something wrapped in a great deal of subjectivity. What seems perfectly clear to the writer might come across as meaning something entirely different to the reader. Sometimes this leads to rather delightful, if unintended, interpretations of a text.

Here’s an example:

Screen capture of a Microsoft advertisement for a Windows Phone.

Hey Microsoft… This ad, it doesn’t mean what you think it means…

Seems to me like Microsoft is encouraging people to switch away from their Windows Phone…

The WordPress Bot Attack

So, there’s plenty of news about the 90,000 node bot that’s currently trying to gain admin access to WordPress sites by brute-force guessing admin passwords.

There are a number of things you can/should do to harden your site against this type of attack…the most important being to USE STRONG PASSWORDS!

I installed the Limit Login Attempts more out of curiosity. I’ve seen it recommended in a number of places, but was curious what it would do against a 90,000 node bot. Seems to me like it wouldn’t be that effective…

Still, moments after installing, I get this report:

Screen capture of IP addresses locked out of site.

90,000 nodes on the bot trying to brute force passwords for WordPress. This is what I see after installing the Limit Login Attempts plugin…

Each lockout stops an IP from logging in (or trying to) for 20 minutes. After 4 lockouts, you’re banned for a much longer amount of time.

Not the best solution, but it at least shows me that I’m being targeted…

If you host a WordPress site, you really need to make sure you are using strong passwords for your admin accounts. There are also a host of other steps you can be taking to harden your site against attacks.

Please add good resources in the comments!

Plug-ins Worth Considering

  • Limit Login Attempts – Probably a useful plugin in general, but of limited utility against a botnet composed of 90,000 nodes…
  • Better WP Security – This one looks kickass and I see it recommended frequently, but make sure you have solid backups and have tested recovery before throwing it on an established site. …And yeah, read the manual first.

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