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Text on a page. It should be so simple.

Unfortunately, writing is something wrapped in a great deal of subjectivity. What seems perfectly clear to the writer might come across as meaning something entirely different to the reader. Sometimes this leads to rather delightful, if unintended, interpretations of a text.

Here’s an example:

Screen capture of a Microsoft advertisement for a Windows Phone.

Hey Microsoft… This ad, it doesn’t mean what you think it means…

Seems to me like Microsoft is encouraging people to switch away from their Windows Phone…