…even with the right culture, alignment, and support, I would say it’s still at least a two-year journey to where you have a repeatable, predictable, and scalable revenue marketing model.
Kristen Wright, VP of Marketing at Pinstripe, Rise of the Revenue Marketer
Today’s buyers are typically anywhere from 60–70 percent through their buyer journey before a company is even aware that there is an opportunity.
Debbie Qaqish, Rise of the Revenue Marketer
[…] I began to realize that an organization’s fitness – like that of an organism – cannot be assessed in a vacuum; it is a product of compatibility with the surrounding environment.
Stanley McChrystal, Team of Teams
In popular culture, the term “butterfly effect” is almost always misused. It has become synonymous with “leverage” – the idea of a small think that has a bing impact, with the implication that, like a lever, it can be manipulated to a desired end. This misses the point of [Edward] Lorenz’s insight. The reality is that small things in a complex system may have no effect or a massive one, and it is virtually impossible to know which will turn out to be the case.
Stanley McChrystal, Team of Teams
Attempts to control complex systems by using the kind of mechanical, reductionist thinking championed by thinkers from Newton to Taylor – breaking everything down into component parts, or optimizing individual elements – tend to be pointless at best or destructive at worst.
Stanley McChrystal, Team of Teams
