The four choices we have as content marketers, from Joe Pulizzi’s Epic Content Marketing:
You have four choices:
- You can inform and help your customers live better lives, find better jobs, or be more successful in the jobs they have now.
- You can choose to entertain and begin to build an emotional connection with your customers.
- You can choose to develop lackluster content that doesn’t move the needle.
- You can choose to spend money on traditional marketing, such as paid advertising, traditional direct mail, and public relations.
